As a marketing executive, you would promote your employer's products or services, or raise people's awareness of a message.
You would need creativity to think of ways of communicating with customers, using methods including TV, radio and press advertising, direct mail, and corporate sponsorship of events.
To work in this job you would have to work well in a team, be confident when working to deadlines, and have good business sense. Many marketing executives have a degree or BTEC HNC/HND in marketing or another business-related subject. However, a degree is not always essential if you have business and marketing skills gained from previous jobs such as sales, customer service or public relations work. Taking a professional qualification could also help you to get into your first job.