Entrepreneurs and self-employed individuals look to start up independent companies and businesses working for themselves. Often people make use of the skills they already have or realise a gap in the market.
Long hours and uncertain income during the early stages of the business mean anyone deciding to work for themselves will need be dedicated and enthusiastic even when the going gets tough.
If successful you can earn a lot of money, you reap the rewards of your own hard work, and you can work when it suits you to fit around other commitments. It can give you independence and job satisfaction. You choose what type of work to do and, as you are your own boss, you make your own decisions (and mistakes).